A practical marketing course designed for founders and small teams who want clarity, confidence, and results from their marketing
Note: You just need to sign-up for a ticket on this event, this will then be valid for the whole course. Course dates are below.
Build marketing that actually works for your business
If marketing feels like a constant background stress, this course is for you. We’ll strip marketing back to what actually matters, build it up properly, and give you a clear plan you can follow, without it taking over your life.
Course times
- Week 1: 10.00am –1.30pm (includes introductory buffet lunch)
- All other weeks: 10.00am –12.30pm
Course schedule
Week 1 – Thursday 5 March
Mission, vision, and business goals
Set clear business goals and understand how your marketing should support them.
(Includes an introductory lunch after the session.)
Week 2 – Thursday 12 March
Market and customer research
How to gather useful insights and create practical customer personas.
Week 3 – Tuesday 24 March
Aligning business and marketing goals
Turning business objectives into clear, focused marketing goals.
Week 4 – Thursday 16 April
Understanding marketing channels
Social media, email, SEO, paid and offline channels. Long-term vs short-term, organic vs paid, and how to choose what actually makes sense.
Week 5 – Thursday 23 April
Branding and positioning
Creating a clear brand voice and positioning that helps you stand out.
Week 6 – Thursday 30 April
Building your marketing funnel
Understanding awareness, consideration, and decision, and how customers move between them.
Week 7 – Thursday 7 May
Creating content pillars
Identifying the key topics that support your goals and resonate with your audience.
Week 8 – Thursday 21 May
Developing a content calendar
Turning ideas into a realistic monthly or quarterly plan you can stick to.
Week 9 – Thursday 4 June
Creating a pillar piece of content
How to create one strong piece of content and reuse it across channels.
Week 10 – Thursday 11 June
Creating a simple marketing plan
Pulling everything together into a clear, achievable plan and understanding campaigns.
Week 11 – Thursday 18 June
Pulling it all together
Mapping the full customer journey, taking a joined-up, multi-channel approach, and diving into landing pages, the glue that holds everything together.
Week 12 – Thursday 25 June
Measuring and optimising performance
Understanding analytics and using simple tools to track what’s working and what’s not.
