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UID:3166-1772704800-1772717400@www.oceanvillage-ic.co.uk
SUMMARY:12-Week Marketing Course for Founders and Small Teams
DESCRIPTION:A practical marketing course designed for founders and small teams who want clarity\, confidence\, and results from their marketing \n\n\n\n\nNote: You just need to sign-up for a ticket on this event\, this will then be valid for the whole course. Course dates are below. \nBuild marketing that actually works for your business\nIf marketing feels like a constant background stress\, this course is for you. We’ll strip marketing back to what actually matters\, build it up properly\, and give you a clear plan you can follow\, without it taking over your life. \nCourse times\n\nWeek 1: 10.00am –1.30pm (includes introductory buffet lunch)\nAll other weeks: 10.00am –12.30pm\n\nCourse schedule\nWeek 1 – Thursday 5 March\nMission\, vision\, and business goals\nSet clear business goals and understand how your marketing should support them.\n(Includes an introductory lunch after the session.) \nWeek 2 – Thursday 12 March\nMarket and customer research\nHow to gather useful insights and create practical customer personas. \nWeek 3 – Tuesday 24 March\nAligning business and marketing goals\nTurning business objectives into clear\, focused marketing goals. \nWeek 4 – Thursday 16 April\nUnderstanding marketing channels\nSocial media\, email\, SEO\, paid and offline channels. Long-term vs short-term\, organic vs paid\, and how to choose what actually makes sense. \nWeek 5 – Thursday 23 April\nBranding and positioning\nCreating a clear brand voice and positioning that helps you stand out. \nWeek 6 – Thursday 30 April\nBuilding your marketing funnel\nUnderstanding awareness\, consideration\, and decision\, and how customers move between them. \nWeek 7 – Thursday 7 May\nCreating content pillars\nIdentifying the key topics that support your goals and resonate with your audience. \nWeek 8 – Thursday 21 May\nDeveloping a content calendar\nTurning ideas into a realistic monthly or quarterly plan you can stick to. \nWeek 9 – Thursday 4 June\nCreating a pillar piece of content\nHow to create one strong piece of content and reuse it across channels. \nWeek 10 – Thursday 11 June\nCreating a simple marketing plan\nPulling everything together into a clear\, achievable plan and understanding campaigns. \nWeek 11 – Thursday 18 June\nPulling it all together\nMapping the full customer journey\, taking a joined-up\, multi-channel approach\, and diving into landing pages\, the glue that holds everything together. \nWeek 12 – Thursday 25 June\nMeasuring and optimising performance\nUnderstanding analytics and using simple tools to track what’s working and what’s not. \n12-Week Marketing Course for Founders and Small Teams Tickets\, Thu\, Mar 5\, 2026 at 10:00 AM | Eventbrite
URL:https://www.oceanvillage-ic.co.uk/event/12-week-marketing-course-for-founders-and-small-teams/
LOCATION:Fareham Innovation Centre\, Merlin House\, Lee-On-The-Solent\,\, Fareham\, PO13 9FU\, United Kingdom
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