EXHIBITION EXCELLENCE WORKSHOP –
Learn how to instantly in-differentiate yourself and your staff from that painful, generic exhibitor “greet and pitch” and accelerate every exhibition stand introduction straight into a lead-generating conversation about customer pain and what you can do to take it away.
The 90 Minute Masterclass includes:
- Developing your companies perfect 30 second commercial
- People buy emotionally – understanding the importance of customer pain
- Identifying pain in your customers and prospects
- Dig for pain…then close for the appointment
- No one cares about your features and benefits
- Exhibition stand expectations – what can you really achieve?
- Locking down actions
This work shop is completely free for all HBS19 exhibitors!