“ He has carefully researched the menswear market in the UK, has a remarkable talent to pick out clothing combinations from high street retailers of all price points and understands how to use social media, such as Instagram, to generate customers in this growing space.
“We look forward to mentoring and helping Jeremy finesse his business plan and financial forecasts in the coming year, as we do for many start-ups who require our demonstrable expertise in growing businesses in those vital early years.
“Jeremy also has bags of ambition – he says he wants to be bigger than Ozwald Boateng OBE, the fashion designer who cut his teeth tailoring on Savile Row.”
Other finalists were Southampton’s The Designer Toolkit (Tom Fowler and Chris Key) and Innobox Design (Adam Stannard and Jonathan Tellyn) and Portsmouth’s The Maker’s Guild (Ming Wu) and Seek a Word (Alice Dixon and Natasha Tiffin).
Royston Smith, the Conservative MP for Southampton Itchen, who has run a number of small businesses and was one of the judges, told contestants: “I was absolutely blown away by the quality of your ideas, by the way you presented yourself, your confidence, your enthusiasm, your energy.
“When I see our current judges in business, and how they are and have created the jobs we have today, and I see how you all are, and whether you win tonight or don’t, there is no doubt in my mind that you are going to be successful.”
Other judges were Lorraine Nugent, a public relations specialist in the South East, Matt Turner, the chief executive of the Creative Group, Cheryl Gourlay of NatWest, which is the competition’s anchor sponsor, Paul Stacey, the owner of IQ Business Consulting, and Chris Allington, a consultant who helped Oxford Innovation grow its portfolio of innovation centres for start-ups and early-stage businesses.
Young Start-up Talent was founded by Lorraine and Matt across the South-East, with £1m worth of business products and services provided over six years to help ‘newtrepreneurs’, along with 60,000 youngsters reached through workshops and careers fairs.
Hampshire contestants were put through their paces earlier this summer by 20 judges, sponsors and supporters at fully-occupied Fareham Innovation Centre, which has 24 offices and 15 light-manufacturing workshops and is having a £7m extension to create an additional 33 offices, five workshops and two conference rooms.

Finalists then pitched their ideas to judges inside Southampton Solent University’s futuristic Pod.
The high-pressure format was similar to last year’s Young Start-up Talent Solent, which saw £50,000 worth of business support and services won by 22-year-old Harry Phelan of Studio H in Horndean, Hampshire, who has now opened his first barber shop.
Designer Toolkit provides online tools to streamline design workflows, including easy access to the brand assets of companies, such as logos and their guidelines, and Seek a Word is a translation service using online technology.
Innobox Design is a graphic design agency and The Maker’s Guild provides a creative engineering space for users to create physical things using the latest in prototype technologies, such as 3D printers.
Other business professionals and sponsors which took part in the process included Nigel Duncan of Fareham College, Andrew Vine of NatWest, Codie Summerell of Oxford Innovation, Caroline Barfoot of Southampton Solent University, Steve Dimon of 1st Computer Services, Becky Lodge of Little Kanga, Ron Wain of Deep South Media, the UK specialist in virtual press office services, Victoria Vickery and Rebecca Paterson of All Star Marketing, Helen Frost of Space to Trade, Carley Hawkins and Lynda Povey of Portsmouth University, Haydon Taylor of Unloc and Rob Nunn of Creative Pod.