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DTSTART;TZID=UTC:20260305T100000
DTEND;TZID=UTC:20260305T133000
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UID:3166-1772704800-1772717400@www.oceanvillage-ic.co.uk
SUMMARY:12-Week Marketing Course for Founders and Small Teams
DESCRIPTION:A practical marketing course designed for founders and small teams who want clarity\, confidence\, and results from their marketing \n\n\n\n\nNote: You just need to sign-up for a ticket on this event\, this will then be valid for the whole course. Course dates are below. \nBuild marketing that actually works for your business\nIf marketing feels like a constant background stress\, this course is for you. We’ll strip marketing back to what actually matters\, build it up properly\, and give you a clear plan you can follow\, without it taking over your life. \nCourse times\n\nWeek 1: 10.00am –1.30pm (includes introductory buffet lunch)\nAll other weeks: 10.00am –12.30pm\n\nCourse schedule\nWeek 1 – Thursday 5 March\nMission\, vision\, and business goals\nSet clear business goals and understand how your marketing should support them.\n(Includes an introductory lunch after the session.) \nWeek 2 – Thursday 12 March\nMarket and customer research\nHow to gather useful insights and create practical customer personas. \nWeek 3 – Tuesday 24 March\nAligning business and marketing goals\nTurning business objectives into clear\, focused marketing goals. \nWeek 4 – Thursday 16 April\nUnderstanding marketing channels\nSocial media\, email\, SEO\, paid and offline channels. Long-term vs short-term\, organic vs paid\, and how to choose what actually makes sense. \nWeek 5 – Thursday 23 April\nBranding and positioning\nCreating a clear brand voice and positioning that helps you stand out. \nWeek 6 – Thursday 30 April\nBuilding your marketing funnel\nUnderstanding awareness\, consideration\, and decision\, and how customers move between them. \nWeek 7 – Thursday 7 May\nCreating content pillars\nIdentifying the key topics that support your goals and resonate with your audience. \nWeek 8 – Thursday 21 May\nDeveloping a content calendar\nTurning ideas into a realistic monthly or quarterly plan you can stick to. \nWeek 9 – Thursday 4 June\nCreating a pillar piece of content\nHow to create one strong piece of content and reuse it across channels. \nWeek 10 – Thursday 11 June\nCreating a simple marketing plan\nPulling everything together into a clear\, achievable plan and understanding campaigns. \nWeek 11 – Thursday 18 June\nPulling it all together\nMapping the full customer journey\, taking a joined-up\, multi-channel approach\, and diving into landing pages\, the glue that holds everything together. \nWeek 12 – Thursday 25 June\nMeasuring and optimising performance\nUnderstanding analytics and using simple tools to track what’s working and what’s not. \n12-Week Marketing Course for Founders and Small Teams Tickets\, Thu\, Mar 5\, 2026 at 10:00 AM | Eventbrite
URL:https://www.oceanvillage-ic.co.uk/event/12-week-marketing-course-for-founders-and-small-teams/
LOCATION:Fareham Innovation Centre\, Merlin House\, Lee-On-The-Solent\,\, Fareham\, PO13 9FU\, United Kingdom
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DTSTART;TZID=UTC:20260318T093000
DTEND;TZID=UTC:20260318T110000
DTSTAMP:20260212T122104Z
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LAST-MODIFIED:20260212T122104Z
UID:3163-1773826200-1773831600@www.oceanvillage-ic.co.uk
SUMMARY:Demistifying Social Value
DESCRIPTION:We are hosting a complimentary workshop on the subject of Social Value Its designed for someone who:· Keeps hearings the words “ Social Value” but not sure what it’s all about· Works in an organisation where tenders for business are asking you to commit to actions creating social value· Works in an organisation who wants to be seen as making more of a social impact within their local community \nIt’s a 1.5 hour workshop \, starting at 9.30am. So if you are one of the above\, this might be worth a morning out of your diary. \nAttendees will also be offered the opportunity of a complimentary 30 minute discussion with David Beck and also receive a copy of our Glossary of Social Value Wording and Jargon \nIf you wish to attend please e mail r.southampton@oxin.co.uk
URL:https://www.oceanvillage-ic.co.uk/event/demistifying-social-value/
LOCATION:Ocean Village Innovation Centre\, Ocean Way\, Southampton\, Hampshire\, S014 3JZ\, Southampton\, S014 3JZ\, United Kingdom
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